1. A lead magnet
2. A hook
3. Call to Action
The lead magnet should be a piece of valuable content like a video or pdf report that you offer to the prospect in return for their email address. The hook is the benefit that your lead magnet will provide. The call to action should be an instruction to tell them to enter their email address. An example of a capture page I use is something like – Free Video Reveals How To make $100 Per Day. In this example the free video is the lead magnet. The hook is showing them how to make $100 per day. The call to action gets them to enter their email address.

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